HTML anchors, or anchor text as they are commonly called, have become an integral part of SEO strategies. Many search engines, such as Google and Bing look favorably on websites that had multiple organic HTML anchors. These favorable websites were often ranked higher on the search engine ranking than other websites that lacked natural, organic HTML anchors.
The ability to receive a high, favorable ranking on search engines using HTML anchors has led many Internet marketing companies to use this as a type of SEO strategy. These Internet marketing companies will try to create blog posts and articles that contain many HTML for link in them.
The question many people ask is does the use of HTML anchors work. The answer is yes, but only if the anchor links are used correctly. There are a number of things to consider when trying to correctly place an href link in articles or blog posts.
The first thing to consider is the use of keywords. Many people believe that creating multiple links on multiple keywords will make a search engine rank a specific website higher. It does not. When trying to create an article with HTML anchors, it is important to try to place only a small handful of links in the article. Those links should only include a link tag to keywords that people might search on a search engine.
Another thing to consider is abuse of the a tag HTML links. Many websites had a habit of creating multiple articles that had numerous keywords stuffed in them. This practice resulted in the website getting pushed to the top of a search engine, but the page was often not significant to the keyword. This practice has since been considered immoral and many search engines frown upon it.
Carefully placing HTML anchors in an article or blog post can help your website reach a higher search engine rank.